This new line communicates the core values passion for fish, wild caught and farmed, respect for fish and the pure natural environment in which fish lives, premium quality and optimum flavour. The passion to supply the very best fish fillets is embedded in the DNA of the Anova team. In selecting fisheries and farms, Anova therefore always chooses the very best.
For the love of fish
Via a QR code on the packaging, consumers can read all about the origins of the fish. This is Anova’s contribution to ensuring total transparency. The same QR code refers to the most delicious recipes featuring the selected fish variety. Hendrik Colpaert, Unit Manager Marketing & Retail: “This innovation is the result of a study undertaken by us, into how fish can be made more accessible to today’s consumer. The study revealed that easy access to inspiring recipes lowers the barriers to preparing high-quality fish dishes at home”.
The new packaging line will not only encourage existing customers to consume more fish, but will also generate a calm and clear product overview and more turnover for retailers and companies in search of a uniform and clear-cut frozen fish range. With this new bagged product range, Anova expects to further strengthen its position in the Dutch frozen fish market, as well as gaining access to markets in Belgium, Germany, Switzerland, Austria, France and the UK.
(published May 2012)