About us


We believe sustainable fisheries are a prerequisite for continuity of our business. This is why we prefer to source responsibly certified products. But our sustainability vision goes beyond that: We believe fish is best served in its purest form, with as little interference after catch as possible. Through this vision we want to make Pure and Responsible fish choices available to the consumer.


Sustainability schemes such as MSC, ASC and Naturland guarantee that strict conditions on environmental protection, biodiversity, and healthy stock status are met. Together with our partners, we want to create a value chain that acts according to the principal, respect for all. We recommend that all our suppliers are audited according to social standards such as BSCI, ETI, SA8000...

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CSR Reports

It you are interested to know more about our sustainability efforts, please read our CSR Reports.

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